The concept behind the Hideaway installation was simple: create a context in which visitors can experience the piece firsthand. I used a freestanding wall panel, area rug, and industrial-chic light fixture to evoke the feeling of a modern urban apartment while subtly indicating the borders of the designated exhibition space without the claustrophobic confines of walls or other physical barriers. This encouraged visitors to circulate through the area and better visualize how a piece like this might integrate into their home lives.

Selected images of sketches and early prototypes are displayed in large format on the wall to take advantage of this circulation and provide a window into the design process. At the same time, a looping demo video plays overhead, illustrating the features and operation of the piece while drawing the attention of festival attendees. The desk is furnished with an assortment of functional home office tools and a full-size mock laptop, encouraging visitors to stop and interact with the piece as if they were in their own homes.